Here is the No 1 reason why your marketing fails

In business, whether you are working in marketing, sales, customer services, products department, and so on and so forth, you are working in marketing because whatever you do, is part of the brand-building activities.

Branding is the sub-set of marketing. Every interaction with your customer is shaping your brand in some way.

The marketing department is the main driver in building the company’s brand, but let us face it: Not all your marketing will succeed in getting the results you want regardless of social media interaction, website traffic, leads, or sales.

So what is the most common mistake that people make that will cause failure in marketing?

The No1 reason why your marketing fails is because your target audience is not specific enough